

After the success of the Lazy FASHAD last year, Daiwa has introduced the new 2025 sinking Lazy FASHAD 100S. This is a slightly larger, sinking version of the original FASHAD that now features Daiwa’s vibrant Lazer Impact proprietary flash technology. This adds a ton of visibility to the lure for fish to home in on in the water. Once the predatory fish are drawn into the lure, the forward-facing fin on the lure can seal the deal with its fleeing baitfish-like action.
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“LASER IMPACT provides an incredible level of visibility to the fish,” said DAIWA Field Marketing Manager, Chris Martin. “Inside the LAZY FASHAD 100S’s durable ABS plastic body, we installed a prism that captures and reflects light 360-degrees. This vastly widens the field of visibility.” Compare that to your average flash foil that kicks light in one or two directions, and maybe the wrong ones.
The new Daiwa Lazy FASHAD 100S comes with upgraded hooks as well, with #2 BKK 3x saltwater-grade treble hooks prerigged on the lure. It comes in at 100mm long and weighs 32 grams. With a durable ABS plastic body that is equipped with a dual-purpose metal ball chamber that acts as both a rattle and weight-transfer system for a subtle tick when fish and extra distance when cast. The Lazy FASHAD 100S is available in 5 different colors and has an MSRP of $18.99
Features – Lazy FASHAD 100S
- Laser Impact Technology – Prisms installed into the body of the lure to reflect light 360 degrees.
- Slow Sinking
- Unique rolling and slalom swim
- Can be fished slow or fast
- #2 BKK 3X Treble Hooks for Superior holding power and hook-up rate.
- Size: 100mm (4-inches)
- Weight: 32g (1-1/8-ounce)
- Durable ABS Plastic Body
- Realistic eyeballs, mouthparts, and gills
- Detailed scale patterns
- 5 colors: Chart Head Mullet, Chart Head Sardine, Blue Pink, Red Head, and Max Laser
- MSRP $18.99
Writer for AllOutdoor.com and OutdoorHub.com Lifelong angler that will fish for anything that swim, firearms enthusiast, and hunter. Instagram – mrfish49
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